How High-Quality Video Can Help You Stand Out in Aerospace

Contents

1. Introduction
2. Video Brings Clarity
3. Build Trust and Credibility
4. Investor and Partner Engagement
5. Improve Employee Training and Safety
6. Full Funnel Optimisation
7. Conclusion

Introduction

As the aerospace industry grows (projected to reach USD 791.78 billion by 2034), standing out is becoming increasingly difficult. Obviously, standing out by being innovative is important, but sometimes, your innovations need to be put in the spotlight.

This is where video marketing comes in.

Over the last decade, video consumption has increased dramatically, with 3.3 billion digital video viewers worldwide in 2024. This is largely thanks to short-form videos on TikTok and Instagram—two platforms that aren’t necessarily essential channels for an aerospace company.

But before you disregard video so quickly, YouTube is the second most popular search engine and videos on websites increase engagement by 2 minutes.

In this article, we’re going to highlight a few of the key reasons why you should be investing in high-quality videos for your aerospace organisation.

Video Brings Clarity

The aerospace industry is complex and can, therefore, be difficult for mere mortals to understand. So, explaining aerospace to someone is almost exactly the same as explaining rocket science. 

Video allows you to explain complex systems, procedures, and product features in an easy-to-understand format, making it accessible to clients, partners, and even potential hires.

Since aerospace is so competitive, it's always a bonus to be able to articulate the importance of your organisation and its innovations easily.

Build Trust and Credibility

In a fast-paced, high-value industry, trust is everything and high-quality video not only reflects well on your products but also on your brand. 

By showcasing real footage of your products in action or highlighting your team’s expertise, you establish credibility—and any opportunity to build trust and credibility is worth taking.

This helps clients and stakeholders feel confident in the precision, reliability, and safety of your solutions.

Remember—decision-makers always have to balance risk and reward. If you can present yourself as a low-risk option by building trust and credibility, you’ll always do well. 

Investor and Partner Engagement

Whether you’re looking to raise funds, improve shareholder communications, or keep investors and partners happy, high-quality video can always help you stand out.

Investors and partners need to understand the full scope of your innovations and business goals, and as we said in the first point, video can make complicated situations more manageable.

A professionally crafted video can communicate your vision and competitive edge more effectively than text or static images alone, engaging stakeholders on an emotional and intellectual level.

This in turn will make your organisation significantly more memorable compared to your competitors.

Check out our article on elevator video pitches to learn more about the value of video in aerospace investing.

Improve Employee Training and Safety

When it comes to building a positive culture, safety at work is very important. 

While training may seem boring at the time, safety is paramount when dealing with anything related to aerospace and advanced manufacturing, as they are invaluable for operational consistency and safety. 

From there, you will stand out to aerospace professionals as someone who takes employee wellbeing seriously, making it easier to hire top-class talent in the future.

Full Funnel Optimisation

Finally, developing video marketing material for each section of your marketing and sales funnel can significantly boost its performance.

Each level of your marketing and sales funnel requires a different kind of video.

Why?

Each level is designed to target a different kind of audience, ranging from people who know little about your brand to people who are already customers, and it is important to stand out to all of them.

Brand awareness videos and product videos are great for funnelling people towards a sale, while tutorials and case study videos can assist with client retention.

Conclusion

So, there you have it—if you’re an aerospace organisation looking to stand out, it is definitely worth investing in some high-quality aerospace videos. 

If you’re still unsure about the role that video marketing can play in your business, book a free discovery call today.