Contents
- Introduction to Aerospace Marketing in 2024
- Video Marketing: Fresh, Varied Content for Boosts in Sales and Engagement
- Search Engine Optimisation: The Best Strategy for Compound Growth
- Interactive Marketing: Stand Out and Show Off
- Aerospace Events and Trade Shows: Put Your Business in the Spotlight
- Case Studies: Nothing Builds Trust Like Success Stories
- Conclusion
Introduction to Aerospace Marketing in 2024
The aerospace industry is well and truly back! After having a compound annual growth rate (CAGR) of -0.8% between 2018 and 2023, primarily due to the coronavirus pandemic, the industry is expected to grow at a CAGR of 8.4% between now and 2028—that is a total market value increase of $153.2 billion in five years!
The only problem with this growth is that it will become increasingly difficult to stand out in an already crowded industry. Therefore, the old-fashioned approach of having sales teams pick up the phone a thousand times daily is no longer the best or most cost-effective way to do business.
If this is your current strategy, don’t be surprised if you get left behind by companies investing in effective marketing strategies like the ones outlined below.
So, to ensure you don’t get left behind, here are five marketing strategies that can help you in 2024.
Video Marketing: Fresh, Varied Content for Boosts in Sales and Engagement
Video marketing, thanks to platforms like YouTube and TikTok, has become a powerful tool for capturing the attention of audiences and conveying complex information in an engaging way.
Considering the technical complexity of aerospace, it’s no surprise that video should be one of the top content mediums in your arsenal.
It’s a fantastic way to showcase products and services, ideal for promoting your brand mission and values, and can help with lead generation, sales, shareholder communication, and investment drives.
There’s nothing that video marketing can’t do.
Best of all, each video is unique. In such an innovative industry, being innovative with your marketing is essential, and nothing screams innovation like bespoke videos.
Search Engine Optimisation: The Best Strategy for Compound Growth
While video is fantastic because it gets results quickly, nothing guarantees long-term compound growth quite like search engine optimisation (SEO). Regardless of what industry you’re in, SEO should be an essential part, if not the most important part, of your marketing strategy.
After all, according to FirstPageSage, 68.7% of all website clicks go to the top three organic search results.
There are three distinct types of SEO, and all of them are important if you want to reap the rewards of this compound growth strategy.
Technical SEO involves optimising your website's infrastructure to help search engines crawl and index it more effectively.
On-site SEO involves creating high-quality, educational content for your website and optimising it using relevant keywords and correct headers.
Off-site SEO involves using activities like PR, social media marketing, and online directories to provide backlinks to your website and, therefore, improve its domain authority and SERP (search engine ranking page) ranking.
When it comes to long-term growth, nothing is better than SEO.
Interactive Marketing: Stand Out and Show Off
Similar to video, interactive marketing is a fantastic strategy for showcasing innovation and uniqueness in the aerospace industry. Whether this is in the form of virtual tours or interactive websites, interactive marketing is a must-have.
Interactive marketing engages customers by creating immersive and participatory experiences. Ultimately, whoever commands the audience’s attention the longest usually wins.
The other benefit of interactive marketing is data collection. Quizzes, polls, and surveys are exceptional for collecting highly detailed information about your target audience, their problems, aims, and objectives.
No one trusts anyone more than they trust themselves. So, by attaining this detailed information, you can put the mirror up to your target audience and use their own thoughts and feelings to grow your business.
Aerospace Events and Trade Shows: Put Your Business in the Spotlight
Events and trade shows like the Farnborough and Paris airshows are invaluable for networking, brand visibility, and market insights.
Compared to some of the other strategies on this list, this is perhaps one of the hardest to get right, but when you do, it can be a game-changer.
At events, you need to find a way to stand out among thousands of competitors. You are all vying for the attention of the same attendees, and so events really challenge you to think outside the box.
Combining an events strategy with your video and interactive marketing strategies can be a surefire way to do that. Videos can instantly grab people’s attention, and interactive quizzes, polls and virtual tours can help you keep it.
So, whatever your business goals are this year, event and trade show marketing can help you achieve them.
If you want help with aerospace trade shows, check out our How to Stand Out at Aerospace Events article.
Case Studies: Nothing Builds Trust Like Success Stories
It’s no secret that case studies and testimonials are some of the best sales and marketing tools available to you. A 2018 study by Demand Gen revealed that 79% of B2B buyers consider case studies and social proof in general to be a crucial factor in their decision-making process.
As the title suggests, most of this is down to building trust. Risk reduction and trust building are two of the most important aspects of sales and marketing, which is why the overarching theme of this article is finding strategies that do both.
Thanks to the detail-orientated approach of case study marketing, they are fantastic for convincing decision-makers and senior-level executives to trust you and your business, which makes them more likely to purchase.
To take this strategy to the next level, combine it with your video marketing strategy and create video case studies. This approach enables you to reap the rewards of both strategies simultaneously.
Want to see a case study video in action? Check out our video case studies here.
Conclusion
So, there you have it—five of the best marketing strategies for your aerospace company in 2024. The company that successfully deploys all of these strategies will undoubtedly be flying come 2025.
If you need help implementing any of these strategies, especially video marketing (we make great videos—just check out our video case studies), book a call now.
