What are Elevator Pitch Videos, and Why Should You Use Them?
Contents
- What is an Elevator Pitch?
- What is an Elevator Pitch Video?
- Why use an Elevator Pitch Video?
- Easily Shareable
- More Engaging
- More Memorable
- Build Trust
- What to Include in an Elevator Pitch Video?
- The Hook
- The Problem
- The Solution
- The Investment
- The Call-to-Action
- Tips for Creating Compelling Elevator Pitch Videos
- Keep it Clear and Concise
- Show Investors How They Fit into the Equation
- Get Your Video Created Professionally
- Conclusion
What is an Elevator Pitch?
An elevator pitch is a quick introduction to your business that briefly addresses the problem you are solving, how you’re solving it, and why your business will be successful.
It’s called an elevator pitch because it is supposed to take roughly the same amount of time as an elevator ride.
In any good elevator pitch, you must be clear and concise since you only have 1-2 minutes to impress the person you’re pitching to.
Furthermore, in complex industries like aerospace and space, it is always important to communicate the core value of your idea. This ensures you focus on the most important aspects and leave a lasting impression on investors.
What is an Elevator Pitch Video?
As the name suggests, it is a 1-2 minute video introducing your business to an investor like a traditional elevator pitch. It can spark interest in your aerospace or space project by clearly and concisely explaining what you’re doing, why you’re doing it, and why people should take notice.
Why Use an Elevator Pitch Video?
There are several reasons why elevator pitches are fantastic in video format. For this article, we will focus on the four most important ones.
Easily Sharable
Elevator pitch videos are straightforward to distribute, making them perfect for quickly reaching a wide range of aerospace and space investors.
You can share the video through email, social media platforms, or investor networks, allowing potential backers to view it at their convenience.
Videos can be embedded in pitch decks, linked on websites, or shared during virtual meetings, making it simple for recipients to forward your pitch to colleagues, partners, or other decision-makers.
This accessibility increases your reach, giving your aerospace and space projects more exposure in a shorter time and increasing the chance of successfully receiving investment.
More Engaging
Videos combine visuals, audio, and storytelling, making them much more engaging than text-based presentations or slide decks.
The dynamic nature of video allows you to capture and hold an investor's attention while visually demonstrating your technology or solution, either through graphically- or voice-led content.
Aerospace and space concepts, which can be complex, are easier to understand when shown through animations, real-world footage, and explanatory graphics.
This keeps investors interested and helps them grasp the potential of your project without getting lost in technical jargon or dense written materials and numbers.
More Memorable
A well-crafted elevator pitch video is engaging and leaves a lasting impression.
The combination of compelling visuals, data, and narrative helps investors retain the critical points of your pitch.
Since video appeals to both visual and auditory senses, it reinforces your message, making it more likely that investors will remember your pitch over others they may have seen.
A memorable pitch increases the chances of follow-up conversations, meetings, or investment opportunities.
Build Trust
When watching elevator pitch videos, investors get a far more accurate measure of who you are and what your business does.
Seeing is believing, after all.
This approach builds trust and credibility, and it’s very rare for investors to invest in projects and founders they don’t trust.
What to Include in an Elevator Pitch Video?
The Hook
Many people would tell you to introduce yourself and your business first, but here at All Frontiers, we disagree. The most important starting point is the hook.
Like a hook in music or TV, the hook in an elevator pitch will grab the investor's attention and is what they’ll remember long after your presentation.
It can be a shocking statistic, a bold claim, a thought-provoking question, or an emotional story that immediately engages the listener.
This shock and awe-marketing tactic leverages startling or concerning information to create a sense of urgency or importance, encouraging the audience to pay immediate attention.
The Problem
Once you have hooked your audience, you need to expand on this and clearly and concisely explain the problem you are solving.
It should be a real, pressing issue that your audience can relate to or recognise as significant.
As mentioned previously, simplifying the problem is essential in an industry as technologically complex as aerospace or space. Breaking the problem into manageable and understandable chunks makes it significantly easier for inventors to follow along.
If investors don’t understand the problem, they will unlikely invest in the solution.
The Solution
Now the investors understand the problem, you need to deliver the solution. Here, you present your product, service, or idea as the solution to the problem you just described.
Explain how it uniquely addresses the issue and highlight its key features and benefits. If there are alternative approaches to the same problem, explain why your solution is best.
The solution must be clear, compelling, and demonstrate innovation or effectiveness.
The Investment
In this part, you outline why the opportunity is worth investing in and how you plan on using that investment.
This includes potential returns, market size, competitive advantages, scalability, how you will grow the team, and which departments the budget will be split between, among other things.
You might also discuss milestones reached, growth projections, or strategic partnerships that make your business a strong investment prospect.
In reality, this section is about showing investors that you have a sensible plan for growing your business and, ultimately, making them solid returns on their investment.
The Call-to-Action
Finally, the call to action directs your audience toward the next step. This could be to book an introductory call or download a pitch deck for investors.
The call to action should feel urgent and actionable. For example, “Contact us today to learn how you can be part of the next revolution in satellite technology.”
Tips for Creating Compelling Elevator Pitch Videos
Keep it Clear and Concise
As we’ve said several times in this article, it is exceptionally important to keep it clear and concise. No one wants to watch a five- to ten-minute elevator pitch video where you beat around the bush.
Many investors receive hundreds of pitch decks a year and only have the capital to invest in a handful of them. So, getting your point across quickly is imperative.
Show Investors How They Fit into the Equation
This is a fantastic tip for aerospace and space founders, regardless of whether they’re doing an elevator pitch video or not. Don’t make investors feel like you’re using them for their money.
Investors bring more to the table than money, including experience, connections, and a spare pair of eyes. By highlighting how an investor fits into the equation beyond their money, you begin to create a very proactive symbiotic relationship.
By spending only a few seconds exploring this, you can make the investors feel wanted and valued—after all, they’re human.
Get Your Video Created Professionally
Elevator pitch videos are great when done correctly; however, shoddy filming and editing can be far more detrimental to your prospects than beneficial.
While this is easy for us to say, when you compare the cost of a single elevator pitch video to the total value of the investment you’re aiming to raise, the video practically pays for itself, considering its numerous benefits.
If you’re interested in creating a killer elevator pitch video, get a quote today to get investment tomorrow.
Conclusion
If you want to wow investors and increase your chances of closing your full investment round, very few things work as well as a professionally recorded elevator pitch video.
From building trust and boosting engagement to being instantly shareable and considerably more memorable, elevator pitch videos are an investment you won’t regret.
If you want to learn more about creating fantastic elevator pitch videos that wow investors, get in touch today.
