How to Create Space Pitch Deck Videos that Wow Investors
Contents
- Why Pitch Deck Videos Matter for Space Industry Start-Ups?
- Understand Your Audience: What Do Space Industry Investors Look For?some text
- Venture Capital (VC) Investment
- Angel Investors
- Government Funding
- Crafting a Clear and Compelling Narrative
- Highlighting Innovation: Showcase Your Unique Space Technology
- Delivering Your Message with Confidence and Clarity
- Keeping It Concise: The Ideal Length for Your Pitch Video
- Post-Production Tips: Polishing Your Video for Maximum Impact
Why Pitch Deck Videos Matter for Space Industry Start-Ups?
In a rapidly advancing industry with players of all shapes and sizes, it can be challenging to stand out. According to Pitch Deck Creators, over 1,000 new pitch decks are created every day worldwide, and a VC fund will see between 500 and 1,000 annually.
While these figures are not explicitly aimed at the space industry, they still highlight how important it is to be innovative not just with your products and solutions but also with your pitch decks.
A Harvard Business School study found that investors spend approximately 3 minutes and 44 seconds reading a deck—those are the successful ones! Unsuccessful decks can struggle to get more than 10 seconds of an investor’s attention.
The best pitch deck videos last 2-3 minutes and are far more likely to engage from the start. By engaging your audience quickly, you’re significantly increasing your chances of successfully raising funds.
Understand Your Audience: What Do Space Industry Investors Look For?
The space industry is growing rapidly and is expected to be worth $1.8 trillion by 2035 (adjusted for inflation), representing a unique opportunity for investors and founders to capitalise on this growth.
While the US government is still the leading investor in the space sector, other parties' investments have increased, so let’s examine what’s happened.
Space industry investors are looking for cutting-edge technology with major civilian or military applications—but you knew that already.
What they’re actually looking for depends on who you’re targeting.
Venture Capital (VC) Investment
VCs are typically looking at high-growth potential and scalable start-ups that already have some traction or at least an inarguable market fit. They prioritise business models that promise significant returns on investment (ROI) within a 5-10 year time frame.
Disruptive innovation is also high on their wish list. Companies with groundbreaking technology can disrupt existing markets or create new ones. These companies need a clear competitive edge and a clear growth strategy.
The most important thing when pitching to VCs is to show a clear exit strategy. Whether you’re aiming for acquisition, IPO, or merger, it's always good to show VCs where and how they will make their money.
Angel Investors
Angels typically invest in earlier-stage businesses compared to VCs, looking for highly innovative companies with promising but often unproven technology.
Angels take more risks than VCs and hedge their bets by investing small amounts in multiple companies. So, if you know that you only need a small amount of money or that your technology is unproven, angels are arguably your best bet.
Government Funding
Governments prioritise technologies that can strengthen national security and defence capabilities. They are also interested in scientific exploration, research, sustainability, and infrastructure, but security and defence come first.
Since governments are the largest investor group in the space sector, they should always be on your radar, primarily if you’re based in the US.
Crafting a Clear and Compelling Message
Investors need to know exactly what problem the company is solving and why its solution is the best option. Technology in the space sector is extremely complex, and investors don’t have time to delve into the science behind every innovation.
Your video must have a compelling story with a clear structure and narrative like this:
- The Problem: Briefly state the issue your technology addresses.
- Solution: Highlight your technology provides a solution.
- Impact: Show the broader implications of your solution for the space industry and beyond.
- Call to Action: Encourage investors to take the next step—whether that’s setting up a meeting or learning more about your technology.
Highlighting Innovation: Showcase Your Unique Space Technology
Video makes explaining complex technological solutions much more straightforward, allowing you to focus on being concise and to the point.
Using video, you can graphically demonstrate real-world applications for your product and highlight fundamental differences between you and your competitors. Even if you don’t have a working product, 3D animation can help bring your project to life.
It’s normal for investors to move on to the next pitch deck when they don’t understand the tech and cannot visualise its application. With video, you can ensure that this never happens again.
The goal is to simplify without oversimplifying—conveying the essence of your innovation without overwhelming your audience with unnecessary details.
Delivering Your Message With Confidence and Clarity
Investors don’t just invest in technology; they invest in people. One of the biggest issues with traditional pitch decks is that it is extremely difficult to convey one's personality in a 10-page PDF document.
With video, you can show investors who you are and what you’re all about. Vocal clarity and enthusiasm can go a long way to convincing investors you’re worth investing in.
Furthermore, since it’s pre-recorded in a studio, you don’t need to panic about getting everything right the first time.
A well-rehearsed, natural delivery will instil confidence in investors about your ability to execute your vision.
Keeping it Concise: The Ideal Length for Your Pitch Video
While including every technical detail is tempting, your pitch deck video should be brief and to the point. The ideal length for a pitch deck video is 2-3 minutes.
Investors are busy; long videos risk losing their interest. As proven earlier, even successful pitch decks only receive an investor's attention for an average of 3 minutes and 44 seconds.
The beauty of producing these shorter videos is the forced clarity. This time restriction forces you to distil your message to its most essential parts and use the graphics to explain the more complex, detailed stuff.
Stay focused on your main value proposition, leaving deeper technical details for follow-up conversations.
Post-Production Tips: Polishing Your Video for Maximum Impact
Once you’ve shot your video, post-production is where you add polish to make your pitch stand out.
- Professional Editing: If you’re creating this video in-house, ensure smooth transitions, clear audio and clean visuals. If you lack video editing experience, I would hire a professional, as this can be very time-consuming and difficult to do well.
- Add Music and Sound Effects: The right background music can set the tone and enhance the emotional impact of your video, but make sure it’s subtle and doesn’t overpower the message.
- Insert Visual Aids: Overlay text, infographics, or cutaways to your prototype or technology in action to illustrate key points further.
- Ensure Technical Quality: Make sure your video is high-definition with clear, crisp sound—anything less can seem unprofessional and distract from your message.
Conclusion
If you’re a space start-up looking for an innovative way to pitch to investors, a pitch deck video is undoubtedly the solution.
Let the graphics handle the complexity of explaining your solution while you focus on what matters: the problem, solution, growth, and exit strategies.
If you want to create a top-dollar video pitch deck, get in touch today.
